- WHY BILLBOARDS?
- It is always there. Most Americans spend an average of over 25 hours per week in their cars. And your billboard staying there 24/7.
- You can’t avoid it. Roadside billboards are the most noticed ads. OAAA did a study in 2019. 83% of billboard viewers make a point to look at the advertising message at least some of the time; 4 in 10 looks at the billboard ad each time or almost each time they noticed one.
- Impact. 20% of billboard viewers have immediately visited a business after seeing a directional billboard ad; 74% of those visitors made a purchase.
- Interaction with social media. 42% viewers who own a smartphone have searched for a billboard advertiser on their mobile device, and 32% viewers who own a smartphone have visited the advertiser’s website.
- Cost effective. Billboard Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.
DESIGN TIPS
Keep it simple. Billboards are a very quick read, so they shouldn't contain a lot of information. Seven words is the ideal amount of copy on a billboard. Advertisements should be straightforward and to the point. Go with one idea.
It should be readable. Billboard advertising designs must be easy to read from variable distances. Words with upper- and lower-case characters is easier to read.
Choose right color. Choose colors with high contrast. High contrast colors are easy to see from big distances.
Do a test. Print your advertising to the size of business card. Hold it out at arm's length. Could you read it? Do you like it?
- ABOUT US
Company Statement. Our goal is to provide the highest level of service, to help to expand our customer’s business.
Our Values
- Honesty
- Respect
- Responsibility
- Result
- Community
- Contribution
- Service
High Standards and Outstanding Customer Service
- Our customer is a member of our advertising family. We do extra steps to please and reach our customer needs.
- We keep ourselves up to the highest standards and always want to exceed our customer expectations.
- We share with customers our knowledge about advertising and educate them how to use outdoor advertising to the best of their needs.
Please learn more about What Our Customers Think About Us on the most-used and trusted search engine by clicking on the Google Reviews below.
Allure Group company proudly serves our community and supports non-profit organizations and those in need.
Contact
Allure Group LLC
P. O. Box 120316
Tyler TX 75712Mon-Fri - 9:00 AM to 5:00 PM
Sat-Sun- Closed903-213-5710
Allure Group © 2020